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How It Works

DNProtect Score

DNProtect wants to help you make sure that your domain name, especially if it is used for a website and email, is set up properly and protected to minimize risk. We have created our proprietary DNP Score to help visualize the risk involved with owning and operating a website on a particular domain name. DNP Score is similar to an individual's credit score or a company's business rating.

Many different risk factors are involved when you own an internet domain name. Risk factors can impede or literally halt the ability to use a particular domain name for commerce. Certain factors can potentially lead to theft of the domain name, loss of the domain name to another party, or cause a significant loss of internet traffic to the website on that domain name. Other issues such as domain ownership disputes, being put on email blacklists, malware, or being de-listed or banned in internet search engines can cause problems and loss of revenue.

DNProtect's DNP Score takes many different risk potential risk factors into account. Our proprietary DNP Scoring system collects the necessary risk data, processes that data, and assigns a value (positive or negative) to each risk factor. The scoring system then calculates the resulting DNP Score for each domain name. The DNP Score is based on a scale of up to 750 points. Every domain name begins with a median score of 400. Then, positive risk factors and negative risk factors are applied to the score. A higher DNP Score means that the domain name has less risk overall. A lower DNP Score means that the domain name has more risk.

It's important to own an internet domain name that has a higher DNP Score because the higher the score the less risk is involved. If you are using that domain name for your website and/or email, then a higher DNP Score means that you minimize the risk of having your website go down, having your email stop working, and your website traffic and sales go down.

Learn more about how the DNP Score is calculated.

DNProtect Domain Name Insurance

DNProtect provides protection for your domain name. By insuring your domain name with Domain Name Ownership Coverage, DNProtect helps protect your domain name from loss of ownership of the domain name due to:

  • Theft of the domain name.
  • Loss due to a domain name dispute.
  • Other issues, such as trademark issues with the domain name.

The premium of the insurance is based partly on the DNP Score of the domain name, as well as the amount of coverage we provide. Our DNProtect wizard will help you determine the amount of coverage you should have on your domain name. For example, if you lost ownership of the domain name tomorrow, what would it cost you to replace the domain name?

Do you have any of the following that contains your domain name? If you lost ownership of the domain name, what would it cost to replace the following?

  • Print, Radio, or Television Advertising
  • Trade Show Marketing
  • Billboard or Outdoor Advertising
  • Social Media Account(s)
  • Vehicle Wraps
  • Letterhead, Business Cards, Brochures, Sales Literature
  • Email Addresses

Use the DNProtect wizard to help you realize the true cost of replacing a domain name. We will then be in touch with you with a no-obligation quote for DNProtect domain name protection.